HOSPITALITY WILL EVOLVE
The return of travel and tourism will evolve around these
six key macro trends
SUSTAINABILITY
- Travelers wish to lessen their impact on the environment through their choice of accommodation
- 73% of travelers intend to stay in sustainable hotels
- 40% are willing to pay more for a hotel that is environmentally friendly
WELLNESS
- Covid-19 has brought health to the forefront
- Wellness tourism grew by 33% in Asia 2017-19
- Global wellness market growth of 5-10% CAGR to 2025
- Wellness tourists spend on average $1,528/trip. 53% more than the typical international tourist
EXPERIENTIAL
- Transition from mass-market to independent experiences
- 72% prefer to spend on experiences rather than things
- Seeking deeper engagement with community & environment
- Adventure travel market has grown 65% yearly since 2009
LOCALIZATION
- Shift to local/regional travel and eco-systems
- Currently accounts for 50% of Asia Pacific tourism
- Emergence of a wealthy middle class
- Acceleration of the “micro-adventure” trend, combining wellness with local adventure and sustainability
DIGITIZATION
- Contactless guest experience and connection
- Hotel operations utilising data analytics and data-driven decision-making
- Environmental design involving thermal modelling and computational methods
SHIFTING DEMOGRAPHICS
- Middle class growth of 180m people per year
- Their consumption will double by 2030
- 1.5bn Asian millennials by 2030
- 80 percent of luxury customers say they prefer brands that are socially responsible
- They increasingly value boutique privacy
HOSPITALITY WILL EVOLVE
The return of travel and tourism will evolve around these
six key macro trends
SUSTAINABILITY
- Travelers wish to lessen their impact on the environment through their choice of accommodation
- 73% of travelers intend to stay in sustainable hotels
- 40% are willing to pay more for a hotel that is environmentally friendly
LOCALIZATION
- Shift to local/regional travel and eco-systems
- Currently accounts for 50% of Asia Pacific tourism
- Emergence of a wealthy middle class
- Acceleration of the “micro-adventure” trend, combining wellness with local adventure and sustainability
WELLNESS
- Covid-19 has brought health to the forefront
- Wellness tourism grew by 33% in Asia 2017-19
- Global wellness market growth of 5-10% CAGR to 2025
- Wellness tourists spend on average $1,528/trip. 53% more than the typical international tourist
DIGITIZATION
- Contactless guest experience and connection
- Hotel operations utilising data analytics and data-driven decision-making
- Environmental design involving thermal modelling and computational methods
EXPERIENTIAL
- Transition from mass-market to independent experiences
- 72% prefer to spend on experiences rather than things
- Seeking deeper engagement with community & environment
- Adventure travel market has grown 65% yearly since 2009
SHIFTING DEMOGRAPHICS
- Middle class growth of 180m people per year
- Their consumption will double by 2030
- 1.5bn Asian millennials by 2030
- 80 percent of luxury customers say they prefer brands that are socially responsible
- They increasingly value boutique privacy
WE INVEST WITH
A HIGHER PURPOSE
We believe investing should benefit investors, partners and communities alike, whilst protecting the environment.
It should be a winning proposition for all.
Our sustainability mindset is guided by the United Nations sustainable development goals
WE INVEST WITH
A HIGHER PURPOSE
We believe investing should benefit investors, partners and communities alike, whilst protecting the environment.
It should be a winning proposition for all.
Our sustainability mindset is guided by the United Nations sustainable development goals
WELLNESS
OUR FAMILY STORY
Not only is Wellness a fast growing sector, it is of fundamental importance to the very nature of Alta
Rakesh was born into a family passionate about sustainability and wellness. His mother pioneered yoga and wellness in the UK and his brother is a successful yoga entrepreneur.
Since suffering from an “incurable” debilitating illness as a teenager and being cured through a natural alternative treatment therapy, Rakesh has always been conscious of wellness.
Because of this, at Alta we’re committed to including revolutionary and traditional wellness practices in our developments.
OUR GUIDING WELLNESS PRINCIPLES
OUR GUIDING WELLNESS PRINCIPLES