Alta blog

Alta Thoughts (December 2025)

By Rakesh Patel

Tis the season to be making new year forecasts. After another solid, if not spectacular, travel and tourism year in 2025, what does next year have in store for us? Below is a selection of our favourite reports and stories.

“It’s the economy, stupid” to quote James Carville. Where do the OECD and HSBC think the economy is headed in 2026?

Unsurprisingly, the WTTC remains positive longer-term on travel, and in particular expects strong China growth.

Both JLL and CBRE remain moderately bullish for hotel transactions, with investor appetite continuing into next year.

STR believes Asian hotel operating performance will improve in 2026, driven by solid demand and lack of new supply.

If you want the know the luxury destination hot spots in 2026, Conde Nest has got you covered.

Will we be more well next year? We certainly won’t be short of ideas to improve our well-being, according to Conde Nest.

To finish, is sustainability still on the agenda? Yes, but it got more complicated.

Hope you all have a wonderful Xmas and New Year with your friends and family.